Terms of Use

Evident Terms of Use

Last Updated: January 19, 2026

These Terms of Use ("Terms") govern your access to and use of the Evident websites, applications, and services (the "Services") provided by Heartland Legacy Group, LLC d.b.a Evident ("Evident," "we," "us," or "our"). By accessing or using the Services, you agree to these Terms.

If you do not agree, do not use the Services.

1) Definitions

"Reports" means market research reports and related deliverables we provide.
"Order" means a purchase of Reports and/or a subscription plan.
"Customer Data" means data or content you submit to the Services (including onboarding inputs and business content), excluding Feedback.
"Authorized Users" means your employees and contractors/advisors who access or use Reports solely for your internal business purposes and are bound by confidentiality obligations at least as protective as these Terms.
"Feedback" means suggestions, ideas, or recommendations you provide about the Services.

2) Eligibility and Account Registration

You must be at least 13 years old (or older if required by local law) to use the Services. You agree to provide accurate information and keep your credentials secure. You are responsible for activity under your account.

3) Orders, Payment, and Taxes

A. Pricing and fees

Fees are shown at checkout or in an order form. Prices may change prospectively and will not affect Orders already paid.

B. Payment processing

Payments are processed by third-party payment processors. You authorize charges for amounts due.

C. Taxes

You are responsible for applicable taxes, duties, and governmental charges, except taxes based on our income.

4) Subscriptions; Auto-Renewal; Cancellation

If you purchase a subscription plan ("Subscription"), you agree to the following:

A. Auto-renewal and billing

Subscriptions automatically renew at the end of each billing period unless canceled before renewal.

You will be charged the Subscription fee (plus applicable taxes) at the start of each billing period.

If we change pricing for renewals, we will provide notice as required by law and/or at least 30 days before the new price takes effect for your next renewal.

B. How to cancel

You can cancel your Subscription:

Online (primary): through your account settings in the Services at Account -> Manage Subscription -> Cancel (or equivalent path), and
Email fallback: by emailing contact@evidentco.com from the account email address with the subject "Cancel Subscription".

If you signed up online, you will be able to cancel online (without being required to call).

C. Timing and effect of cancellation

Cancellation takes effect at the end of the then-current billing period unless otherwise stated at purchase.

Unless required by law or expressly stated in an order form, Subscription fees are non-refundable and we do not provide prorated refunds for partial periods. For clarity, the satisfaction guarantee described in Section 9 applies only to first-time Report purchases and does not apply to Subscriptions.

D. Renewal reminders and required notices

Where required by applicable law, we will provide renewal reminders and other required notices (including instructions for cancellation).

5) License and Acceptable Use

A. Limited license

Subject to your compliance with these Terms and payment of fees, Evident grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Services and Reports for your internal business purposes.

B. Authorized sharing

You may share Reports with Authorized Users solely for internal business purposes. You remain responsible for their compliance.

C. Restrictions

You will not:

resell, publish, distribute, sublicense, or make Reports publicly available without our prior written consent;
copy, modify, reverse engineer, decompile, or create derivative works from the Services except where prohibited by law;
remove proprietary notices or attributions;
scrape, crawl, harvest, or use automated means to access the Services without our written permission;
bypass access controls, rate limits, or security measures;
use the Services to build or benchmark a competing product;
upload malware or interfere with the Services;
use the Services unlawfully or to infringe others' rights.

6) Customer Data; Data Processing Addendum (DPA)

A. Ownership and license

As between you and Evident, you own Customer Data. You grant Evident a worldwide, non-exclusive license to host, reproduce, process, and transmit Customer Data to provide, maintain, secure, and improve the Services; fulfill Orders; and comply with law and enforce these Terms.

B. Business customers and DPA

If you are a business customer and Customer Data contains personal information, Evident will process Customer Data on your behalf as a processor/service provider where applicable, subject to a DPA. The DPA is available upon request at contact@evidentco.com and may be incorporated into these Terms by reference.

C. Your responsibilities

You represent you have all rights necessary to provide Customer Data and that doing so does not violate law or third-party rights.

7) Confidentiality (Baseline)

Each party may receive non-public information from the other that is marked or reasonably understood to be confidential ("Confidential Information"). The receiving party will protect Confidential Information using reasonable care and use it only to perform under these Terms. Confidentiality does not apply to information that is public, independently developed without reference to Confidential Information, or lawfully obtained without restriction.

8) Intellectual Property

The Services, Reports, and all related content, software, designs, trademarks, and underlying data are owned by Evident or its licensors and are protected by intellectual property laws. No rights are granted except as expressly stated.

Third-party data

Reports may include third-party data subject to third-party terms. You agree not to remove attributions and to comply with any disclosed restrictions.

Feedback

You grant Evident a perpetual, irrevocable, worldwide, royalty-free license to use Feedback without compensation.

9) Refund Policy (First Report Satisfaction Guarantee)

If you purchase a one-time Report and, after receiving the Report and completing a review call with the Evident team, you do not believe the Report met your expectations, you may request a full refund subject to the conditions below.

Eligibility

The refund guarantee applies only to your first Report purchased from Evident.
You must request the refund within 30 days after completion of the review call for that Report.
Refund requests must be submitted by emailing contact@evidentco.com from the email address associated with your account.

Review and processing

We may request reasonable feedback to understand why the Report did not meet expectations.
Approved refunds will be issued to the original payment method.
Processing times may vary depending on the payment provider.

Limitations and fair use

This guarantee is intended to allow customers to evaluate Evident's approach without risk and is not intended for misuse or repeated refund requests. We reserve the right to deny refund requests in cases of abuse, fraud, or repeated claims.

Exclusions

This refund policy applies only to one-time Report purchases and does not apply to Subscriptions, renewals, add-ons, or subsequent Reports, except where required by law.

This Section states your exclusive remedy for dissatisfaction with a Report, except where prohibited by applicable law.

10) Suspension and Termination

We may suspend or terminate access if you violate these Terms, fail to pay, or if your use creates security or legal risk. You may stop using the Services at any time. Provisions that by their nature should survive termination will survive (including IP, disclaimers, limitation of liability, indemnity, and dispute resolution).

We may also impose reasonable limits on usage or access, including rate limits, to prevent abuse, ensure system stability, or protect the Services.

11) Disclaimers

THE SERVICES AND REPORTS ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

You are solely responsible for decisions made based on Reports. We do not guarantee the accuracy, completeness, reliability, or timeliness of any data, analysis, forecasts, rankings, or conclusions included in the Services or Reports, including data obtained from third-party sources. Market conditions, competition, and other factors may change, and actual results may differ materially from any projections or insights provided. You acknowledge that you have not relied on the Services or Reports as a sole basis for any business, expansion, or investment decision and that you will independently verify information before acting on it.

Reports are informational and do not constitute legal, financial, investment, tax, or accounting advice.

12) Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

EVIDENT WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES (INCLUDING LOST PROFITS, LOST REVENUE, OR BUSINESS INTERRUPTION).
EVIDENT'S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE AMOUNT YOU PAID TO EVIDENT FOR THE SPECIFIC ORDER THAT GAVE RISE TO THE CLAIM.

13) Indemnification

You will indemnify, defend, and hold harmless Evident and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to:

your misuse of the Services,
your violation of law,
your Customer Data, or
your breach of these Terms.

14) Dispute Resolution; Arbitration; Class Action Waiver

A. Informal resolution

Before initiating a formal dispute, you agree to contact us at contact@evidentco.com and attempt in good faith to resolve the dispute.

B. Binding arbitration

Except for (i) small claims matters that qualify, and (ii) requests for injunctive or equitable relief related to intellectual property, unauthorized access, or misuse of the Services, any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration administered by AAA under its applicable rules:

Consumers: the provider's Consumer Arbitration Rules (or equivalent).
Businesses: the provider's Commercial Arbitration Rules (or equivalent), unless the parties agree otherwise.

C. Arbitration location and format

Arbitration will be conducted:

remotely by videoconference by default, unless the arbitrator determines an in-person hearing is necessary; and
if in person, in Hamilton, Indiana (or another location agreed by the parties).

D. Fees and costs

The arbitration provider's rules will govern fee allocation.

For consumer disputes, we will pay the provider's required consumer filing and administrative fees beyond any amount you would have paid to file in court, to the extent required by the provider's rules and applicable law.

Each party will bear its own attorneys' fees unless the arbitrator awards fees under applicable law.

E. Opt-out

You may opt out of arbitration within 30 days of first accepting these Terms by emailing contact@evidentco.com with your name and the email associated with your account and a clear statement that you opt out of arbitration. If you opt out, disputes will be resolved in court as set forth below.

F. Class action waiver

To the maximum extent permitted by law, disputes must be brought in an individual capacity and not as a class, collective, or representative action.

G. Severability specific to arbitration/class waiver

If the class action waiver is found unenforceable, then (i) it will be severed to the minimum extent necessary, and (ii) the remainder of the arbitration agreement will remain in effect, except that any claim that must proceed on a class, collective, or representative basis (if permitted) will proceed in court, not arbitration.

H. Venue for non-arbitrable matters

For disputes not subject to arbitration, exclusive venue will be the state or federal courts located in Hamilton County, Indiana and you consent to personal jurisdiction there.

15) Governing Law

These Terms are governed by the laws of Indiana, excluding conflict-of-law rules, except where consumer protection laws require otherwise.

16) Export Controls

You agree to comply with applicable export control and sanctions laws and represent you are not prohibited from using the Services under such laws.

17) Miscellaneous

Force majeure: neither party is liable for delays due to events beyond reasonable control.
Assignment: you may not assign these Terms without our consent; we may assign in connection with a business transfer.
Severability: if a provision is unenforceable, the rest remains in effect.
No waiver: failure to enforce is not a waiver.
Entire agreement: these Terms, the Privacy Policy, and any Order Forms are the entire agreement.
Notices: legal notices to Evident must be sent to contact@evidentco.com.